Most Valuable World Football Brands 2025 – Newcastle United named in top 20 | OneFootball

A new report has been released, detailing the ‘Most Valuable World Football Brands 2025’.

Newcastle United was named in the latest list of World Football Clubs with the highest Brand Value figures released today.

The Brand Finance Football 50 is an annual study conducted by the leading brand valuation and strategy consultancy, ‘Brand Finance’.

Various criteria are used to determine which clubs around the world command the most valuable and powerful brands.

Brand value is the cost that a third party would have to pay to license the use of a brand.

The analysis of brand strength benchmarks risk, strength, longevity, and future potential of the brand, relative to competitors.

The financial factors taken into account are revenue mix and growth, plus football-specific measurements such as squad value, club heritage, kickdex data, UEFA coefficient ranking, and average attendance, amongst others.

The 2024 Brand Finance report on the Most Valuable World Football Brands rated Newcastle United as the 18th most valuable.

The Most Valuable World Football Brands top 20 is as follows:

As you can see, Newcastle United up one place (***The exact brand value figures and other info on those clubs outside the top 1o, only available if you pay for it) on last years and now clear of the rest in Premier League terms, ‘only’ needing now to close the gap on the usual suspects…