Mikel Arteta gets a new role apart from being Arsenal’s manager

In partnership with

Just Arsenal News

·13 August 2025

Mikel Arteta gets a new role apart from being Arsenal’s manager

Mikel Arteta has taken on a new professional responsibility in addition to his role as Arsenal manager, having been appointed as the global ambassador and director of performance at Under Armour. The position will see him represent and work closely with one of the leading sportswear companies in the world, a brand that operates across multiple fronts in the global sporting market.

Under Armour has identified Arteta as a fitting figure to represent them, both for his background as a former player and for his achievements as a manager. The Spaniard’s time at Arsenal has been marked by a clear cultural shift within the club, with his methods and leadership widely praised. His influence has extended beyond the pitch, making him an appealing choice for high-profile partnerships.

OneFootball Videos

The appeal of Arteta to major brands

Since taking charge at Arsenal, Arteta has guided the club through a period of significant improvement, turning them into one of the most competitive teams in the Premier League. This transformation has brought considerable attention to both him and the squad, making him one of the most recognisable figures in football management today.

Brands such as Under Armour place great value on this type of visibility and influence. Arteta’s experience as a player and his track record as a manager position him well to contribute to the company’s aims. The collaboration is also expected to highlight his interest in the development of younger athletes, an area that aligns with both his footballing philosophy and the brand’s stated mission.

(Photo by Yu Chun Christopher Wong/Eurasia Sport Images/Getty Images)

Arteta’s view on the partnership

Speaking about his new role, Arteta said, as quoted by the Daily Mail:

‘The collaboration with Under Armour is the perfect opportunity for me to work with a partner committed to making young athletes better. I am passionate about providing a platform for the next generation of players coming through in football and the top level of talent already signed with the brand show that they are too.’

With the upcoming season set to bring further expectations from Arsenal supporters, who are hopeful of ending their wait for a Premier League title, the additional responsibility will place Arteta even more in the public eye. While his managerial duties remain the priority, the agreement reflects his growing influence beyond football management.

__________________________________________________________________________________________ ADMIN COMMENT

So here are some simple rules which I must insist commenters follow….

You agree not to give any personal abuse to other Arsenal fans. Everyone is allowed to hold their own opinions even if you disagree with them. It COSTS NOTHING TO BE POLITE TO OTHER ARSENAL FANS.

CALLING ALL ARSENAL FANS! Anyone who would like to contribute an Article or Video opinion piece on JustArsenal, please contact us through this link…