MelBet becomes Juventus’ Official Regional Partner in Africa and Middle East | OneFootball

Juventus is proud to announce a partnership agreement with top-rated gaming brand MelBet, who becomes the Club’s official regional partner in Africa and the Middle East.

Founded in 2012, Melbet has grown to become an established international gaming company, having earned the trust of more than 400,000 thousand players within the industry. More than 1,000 sporting events with the highest odds are available on the company’s website daily, with clients given the opportunity to participate in various promotions while standing chance to earn several bonuses and special prizes.

Following their agreement with Juventus, the MelBet logo will appear on the Allianz Stadium’s LED advertising boards during the Bianconeri’s home matches. MelBet will also be able to provide customers with VIP tickets to home matches, exclusive tours at the stadium and signed merchandise. The agreement continues Juventus’ ever-growing status as a sport entertainment brand, expanding the unique Italian icon’s reach in different spheres across the globe.

“We are happy to welcome MelBet to the Juventus family as our Official Regional Partner in Africa and the Middle East,” said Francesco Calvo, Managing Director Revenue & Football Development. “Thanks to our new partner, we will strengthen the position of our brand in Africa and the Middle East, which will help the development of football in these regions.”

“We are delighted to become Juventus Official Regional Partner in Africa and the Middle East,” said MelBet’s representatives. “The Italian club is one of the most recognisable football brands in the world and has a huge fan base. Becoming part of its great history is a great honour for any company. The agreement will be a continuation of our strategy to support sports and will help increase the recognition of MelBet in Africa and the Middle East.”

Juventus fans will be the first to find all the news about the team’s upcoming matches on the MelBet’s official pages and participate in draws for a number of select prizes. More information can be found on MelBet’s website and social media platforms.