
Manchester City F.C.
·12 August 2025
Manchester City launch StickerBook Challenge on Roblox

In partnership with
Yahoo sportsManchester City F.C.
·12 August 2025
Manchester City has today announced the launch of ‘StickerBook Challenge’, a brand-new gaming experience on Roblox for fans to enjoy as they collect and connect with the Club on one of the world's most popular digital platforms.
This first-of-its-kind experience will see fans challenged to find Man City men’s and women’s first team player stickers hidden in their favourite Roblox games including The Floor Is Lava, and Teamwork Puzzles.
As players complete their collections, they will earn exclusive City-themed avatar wearables and the chance to unlock membership to Cityzens, the Club’s loyalty program.
To make matchdays matter even more, fans can visit City Fan Zones in each of the games featuring real-time scores, player stats and a bonus prize spinner tied to Man City fixtures.
StickerBook Challenge is Manchester City’s latest activation on Roblox, building on the success of ‘Blue Moon’, the Club’s first City-themed immersive experience on the platform which has welcomed over ten million visitors to date.
The experience has been led by City Fan Labs, a unit that creates next-gen fan experiences.
From Virtual Worlds to Gaming, Web3, Extended Reality, and Artificial Intelligence, it connects the future of tech to City fans. It brings ideas to life at the intersection of tech, culture, and creativity.
The experience will run from 12th August - 14th November
Roblox applies strict safety features, including a safety review of every single image, video, and audio file uploaded to the platform, as well as chat filters to block inappropriate chat, in addition to a suite of Account Restrictions settings that parents can use to restrict who children can interact with and what experiences they can access.
Manchester City is committed to creating safe and enjoyable environments for all supporters online. Safety reminders and resources will be provided across all participating experiences in the StickerBook Challenge.
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