Manchester City and OKX launch ‘A New Alternative: Manchester City’ Campaign | OneFootball

Manchester City and OKX, a leading global blockchain technology company, and Official Partner of the Club, have launched it’s global campaign, A New Alternative: Manchester City.

This new initiative marks the latest campaign between the two brands, blending football, culture, and blockchain innovation to create "A New Alternative: Manchester City".

At the heart of the campaign is a powerful short film that highlights the passion and global reach of one of the Club, and features City stars Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, Joško Gvardiol, and Rico Lewis, alongside former City captain Steph Houghton.

It is also narrated by acclaimed UK rapper, actor, and lifelong City fan Bugzy Malone.

The campaign narrative centres on the shared ethos of resilience, perseverance and progress.

Both OKX and Manchester City stand as symbols of A New Alternative, pushing boundaries in their respective arenas and redefining what it means to lead.

You can watch the video here: A New Alternative: Man City