Longoni jokes about Milan’s media company approach: “It only amuses the opponents” | OneFootball

AC Milan have been struggling on the pitch this season, currently in 9th place, and Gerry Cardinale is under heavy pressure to turn things around. So far, as argued by Andrea Longoni, the approach has only amused the opponents.

After finishing in second place last season, few expected that the Rossoneri would be in 9th place with six games left of the 2024-25 campaign. And even if they were to win all of their remaining games, climbing the standings is not a certainty.

In his latest editorial for MilanNews, the journalist Andrea Longoni discussed the situation, not just in terms of the standings but also the lack of certainties for the future (no sporting director yet). As he signed off, he joked about the promises of Cardinale.

“Cardinale, among the thousand unfulfilled promises, had declared the objective of turning Milan into an extraordinary media company. Here, entertainment is guaranteed, but it only amuses the opponents,” he writes.

Indeed, ever since the start, there has been talk of RedBird turning Milan into a media company in order to make the most of the brand. Of course, it’s very hard to attract engaged users when you can’t even handle the core business: performing on the pitch, where it matters the most.