Liverpool Unveil Major Ticketing Changes Ahead of 2025/26 Season | OneFootball

Liverpool FC Overhauls Ticketing for 2025/26: Loyalty, Clarity and Community at the Core

New Ticketing Era Balances Loyalty with Technology

Liverpool FC has confirmed a comprehensive overhaul of its ticketing system for the 2025/26 season, signalling a decisive move to reward loyalty, modernise access, and protect the sanctity of the Anfield matchday. In a sport increasingly shaped by commercial pressures, the club’s initiative, born out of extensive fan consultation, aims to keep supporters, not profiteers, at the heart of the game.

Guided by five key principles – fairness, simplicity, protection, atmosphere and revenue – this initiative has emerged after feedback from almost 100,000 supporters. In a city where community remains inseparable from football, these changes speak not only to logistics but to legacy.

Loyalty Recognised in ‘All Red’ Membership System

One of the most significant steps is the automatic qualification of loyal members for priority access. For the first time, Liverpool members who accumulate 13 or more Premier League home credits will bypass pre-registration and gain automatic entry to the early “All Red” sale in 2025/26.

The “All Red” platform itself is a newly integrated, digital membership model designed to bring together various club services under a unified structure. It will serve both as a technological upgrade and a community gateway, reaffirming Liverpool’s intent to modernise without marginalising.

Other members will access tickets via a ballot. If successful, fans will receive seat allocations in accordance with their pre-selected price and location preferences, a mechanism intended to reduce stress and confusion while maintaining transparency.

Forwarding and Family Options Modernised

The upcoming season will also see more flexibility in how tickets are shared. Supporters will be able to forward a ticket once to a friend or family member right up until kick-off, a move designed to address the often unpredictable nature of everyday life while ensuring seats do not go empty.

To support this, the “Friends & Family” list has been restructured, allowing fans to nominate up to 18 trusted individuals. From 1 September, however, these lists will be locked, a necessary step, the club says, to protect the integrity of the system and guard against manipulation.

Fight Against Touting Strengthened

One of the more pressing issues Liverpool has faced in recent years is the rise of ticket touting, both online and offline. These changes represent another layer of defence against this exploitation. As the club stated, this is about “protecting genuine supporters from misuse”, a sentiment echoed across the fanbase and backed by the club’s Supporters Board.

The emphasis on protecting matchday atmosphere, keeping tickets in the hands of fans who will actually attend, is a subtle but powerful message. The soul of Anfield cannot be traded. Minimising empty seats isn’t just a logistical consideration; it’s a cultural one.