Tribal Football
·19 April 2022
Liverpool seeking new shirt sponsor
Liverpool seeking new shirt sponsor | OneFootball
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Liverpool are seeking a new shirt sponsor.
Foot Mercato says while they're in talks with Standard Chartered about a new deal, Liverpool are also in parallel seeking to replace their current sponsor.
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Standard Chartered's current arrangement runs to the end of next season in 2023.
The current deal is worth £40m-a-season, with Standard Chartered having first replaced Carlsberg as Liverpool's shirt sponsor in 2010.
Liverpool are now in talks with potential alternatives, though both the Reds and Standard Chartered insist a new agreement has not been ruled out.
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