Liverpool lost sponsor amid the Super League fallout | OneFootball

Icon: Tribal Football

Tribal Football

·21 April 2021

Liverpool lost sponsor amid the Super League fallout

Article image:Liverpool lost  sponsor  amid the Super League fallout

Liverpool lost a sponsor on Tuesday amid the Super League fallout.

Liverpool joined the rest of the Premier League's so-called Big Six in pulling out of the controversial breakaway league on Tuesday night, following a fierce backlash from across the world of football.


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The proposals are now in tatters just over two days after they were announced to widespread criticism.

But one of the Anfield club's sponsors had already decided their time was up after watchmaker Tribus said it could not support the move by the club's owners Fenway Sports Group to split from the traditional structure of English football.

In a statement posted on Twitter, Tribus said: “As the official global timing partner of Liverpool FC, and a family of dedicated life-long fans based in the city of Liverpool, Tribus cannot support the move from the club's owners to break away into a new competition, the Super League.

“Our values are at the forefront of everything we do, therefore we will be withdrawing from this partnership.

“Football belongs to the fans and unites us all; it was never intended to benefit the few."

The announcement from Tribus came shortly before confirmation from Liverpool that they no longer planned to be part of the European Super League, reports the Daily Star.

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