Liverpool and FSG’s Strategic Financial Gain Revealed | OneFootball

Liverpool and FSG’s Strategic Financial Gain Revealed | OneFootball

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·3 February 2024

Liverpool and FSG’s Strategic Financial Gain Revealed

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Liverpool’s Financial Resilience Amidst Sporting Challenges

In an insightful piece by Dave Powell for the Liverpool Echo, the financial landscape of Liverpool Football Club under the stewardship of Fenway Sports Group (FSG) was brought to light, revealing a welcome financial boost despite a season that fell short of expectations. Liverpool’s ability to generate an £11 million increase in Premier League revenue from the 2021/22 season to the 2022/23 season is a testament to their enduring appeal and the robustness of the Premier League’s broadcasting deals.

Financial Boost in a Challenging Season

The 2022/23 season was one of disappointment for Liverpool, finishing fifth and missing out on Champions League football—a stark contrast to their near-miss on an unprecedented quadruple the previous year. Despite these sporting setbacks, Liverpool’s financial performance remained strong, drawing £162.9 million from Premier League revenues. This increase, attributed to improved broadcasting deals, underscores the financial stability of the club, even in less successful seasons.


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Premier League’s Lucrative Broadcasting Deals

A significant factor behind this financial resilience is the Premier League’s lucrative broadcasting deals, which saw a considerable increase in the value of overseas rights to £5 billion over three years. The distribution of these funds means that clubs like Liverpool can expect substantial income, regardless of their final standing. For Liverpool, this resulted in a total of £162.9 million for the season, including equal share payments, facility fees, merit payments, and a portion of commercial revenue shared among member clubs.

Implications for Liverpool’s Future

Liverpool’s financial health is crucial as they re-enter the title race and aim for Champions League football next season. The increased Premier League income not only provides a financial cushion but also enables investment in the squad and facilities, which are vital for sustained competitive performance. As the club prepares to release its 2022/23 accounts, the focus will be on leveraging this financial strength to achieve sporting success.

In Conclusion

Liverpool’s financial performance highlights the club’s resilience in the face of sporting challenges. The Premier League’s broadcasting revenue continues to play a critical role in ensuring financial stability for its clubs. For Liverpool, this means the ability to remain competitive at the highest level, both on and off the pitch, despite the ups and downs of football fortunes.

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