📸 Lazio blunder: new kit leaked before official announcement 😱

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·7 July 2025

📸 Lazio blunder: new kit leaked before official announcement 😱

Lazio’s season is not off to the best start. After the cold shower of the transfer ban, another slip-up has embarrassed the Biancocelesti club.

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This time, it’s not about what happens on the pitch, but about communication. The long-awaited new kit for the 2025/2026 season was accidentally revealed a day early.

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The details, which were supposed to remain secret until the official launch scheduled for Wednesday, July 8 at 10:00, ended up online due to an incorrect advertisement banner on the official store. The images, which were taken down shortly after, had already made the rounds on the web. Now, fans are split between anger and irony.

💻 Digital Blunder: One Click Too Many

It all started on Lazio’s official store, where a homepage banner previewed the two new kits: the first, sky blue with a white collar and sleeves; the second, white with blue details.

The images, which were supposed to be kept secret until the day of the presentation, stayed online long enough to trigger a global spoiler. The mistake was quickly corrected, but it was too late: the kits are now everywhere on social media.

😬 Communication Under Fire

For a professional club like Lazio, a mistake of this kind risks compromising a marketing strategy that had been planned for weeks.

The kit launch is one of the most anticipated events for fans, not only for aesthetic reasons but also for the sense of belonging it brings. This slip-up only fuels the criticism that was already present after recent transfer market events.

👕 Spoiled Kit Details

Despite the error, fans were able to get an early look at the new Biancocelesti style.

Home Kit: classic sky blue, white collar and sleeve edges, with a stylized pattern in the background.
Away Kit: white with dark blue details, simple yet elegant. A choice that recalls tradition, without any major revolutions.

📱 Social Media Erupts: Between Memes and Disappointment

As expected, the spoiler generated a flood of reactions online. Some joked about the communication own goal, while others harshly criticized the club for yet another oversight.

Many fans said they were disappointed by the design, but there were also those who appreciated the nod to tradition. In short, the hype for the official presentation risks fading away... or maybe not?

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.