Juventus in talks to complete double shirt deal in time for Club World Cup | OneFootball

Tuttosport newspaper confirms that Juventus are discussing a double shirt deal with Jeep and Visit Detroit, hoping to secure agreements before the 2025 Club World Cup begins.

Juventus aims to have a new main sponsor for the first team’s shirts during the Club World Cup this summer.

According to the latest Tuttosport report, it could even be a double deal for the Bianconeri, who have resumed talks with Jeep.

The company is also owned by Juventus’ holding company, Exor, but the two companies’ previous agreement ended last season.

Juventus in talks to complete double shirt deal in time for Club World Cup

TURIN, ITALY – MARCH 29: Patrizio Masini of Genoa battles for possession with Weston McKennie of Juventus during the Serie A match between Juventus and Genoa at the Allianz Stadium on March 29, 2025 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)

According to the report, Jeep is ready to send Juventus a new offer with financial support from Visit Detroit and an organisation that promotes activities in the largest city in the midwestern state of Michigan, US.

Tuttosport, however, notes that Juventus would only be allowed to show one sponsor in Champions League games next season, provided that they qualify.

The rules in Serie A are slightly different, as other clubs have previously been allowed to show a double sponsor on their shirts.

Jeep had been Juventus’ main sponsor from 2012-13 until last season, paying up to €45m in each of the previous three campaigns. According to Tuttosport, the new agreement would be worth less than half that sum.