Juventus eye €25m deal from new shirt sponsor | OneFootball

Juventus are reportedly finalising an agreement with a new commercial partner to become the club’s new front-of-shirt sponsor, in a deal that the Old Lady will be worth around €25m per season.

Juventus finalising new shirt sponsor agreement

The unnamed brand are tied by strict confidentiality agreements, but Tuttosport report that an agreement over a two-year deal is being finalised with Juventus.

Tuttosport suggest that the club will make an announcement soon and that the new partner’s logo will be on the club’s shirts in time for their Serie A season opener against Como on August 19.

The Old Lady recently released their new Adidas home shirt for the 2024-25 season.

The Bianconeri will continue to wear a ‘clean’ version of their new kits for Saturday’s friendly against Brest, and also possibly for the game against Atletico Madrid in Sweden the following week.

Click here to see how Antonio Conte and Napoli got on against Juve’s upcoming opponents.