Juventus announce new €135M sponsorship deal with Jeep | OneFootball

Juventus announce new €135M sponsorship deal with Jeep | OneFootball

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·29 December 2020

Juventus announce new €135M sponsorship deal with Jeep

Article image:Juventus announce new €135M sponsorship deal with Jeep

Juventus have announced an extension to their shirt sponsorship deal with Jeep.

Both Juventus and FCA Italy, who run Jeep, are owned by the Agnelli-Elkann family holding company Exor.


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“Juventus Football Club S.p.A. (“Juventus") communicates to have reached an agreement with FCA Italy S.p.A. (“FCA") for the renewal of the match jersey sponsorship for 2021/22, 2022/23 and 2023/24 sporting seasons.

“This agreement stems from the mutual satisfaction of a successful partnership that has been accompanying Juventus and Jeep since 2012/2013 sporting season.

“The agreement provides for a base fee of €45million for each sporting season and variable components based on sporting results."

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