Juventus and WhiteBIT join forces for a new era of fan engagement | OneFootball

On 23rd August, at the Allianz Stadium, WhiteBIT officially unveiled a new digital platform designed to bring fans closer to the Bianconeri world, in an innovative and interactive way.

The event took place ahead of the opening match of the 2025/26 season against Parma and was attended by representatives of the two partners, the media and selected guests.

Juventus General Manager Damien Comolli and several players from the men's first team, including Milik, Perin, Miretti and Savona, also spoke on stage.

Damien Comolli's words

"This partnership can be summed up in one word - Innovation. A term that inspired the collaboration between these two great organisations. Juventus has a great history, it is strongly focused on innovation and is often an inspiring club. For example, by the stadium where we are tonight, the first club-owned stadium in Italy. I strongly believe in the words of Nelson Mandela, who said, “You don't fail, you learn”. It is through progress and change that we grow, and we are delighted to celebrate this partnership with an innovative platform such as Whitebit tonight. A wonderful way to start an important season together, which will kick off tomorrow, right here."

An ecosystem at the service of fans

The new platform developed with WhiteBIT, introduces digital tools that allow Juventus supporters to enjoy the Juventus experience in an even more fan-tailored way. Among the features announced; the ability to access exclusive promotions and benefit from 10% discounts on match tickets and Juventus membership purchased through the WhiteBIT Nova debit card.

At the launch, new Juventus themed personalised cards were also presented, designed to allow supporters to always carry the colours and symbol of the Bianconeri with them.

An even closer partnership

This new step consolidates the partnership between Juventus and WhiteBIT, which began as a sleeve partnership agreement signed last June. The shared goal is to go beyond simple visibility on the pitch, building a digital ecosystem that gives concrete and daily value to fans.

As Volodymyr Nosov, Founder and President of W Group, pointed out: “WhiteBIT’s mission is to support the global adoption of crypto by turning it into something practical and accessible. With this platform, we’re turning technology into experience — giving Juventus fans simple tools to engage, connect, and benefit from what crypto can offer. When innovation adds real value, adoption follows naturally.”

An initiative that combines innovation and passion, coming together to make the bond between Juventus and its global fanbase even stronger.

Whitebit X Juventus @ Allianz Stadium!