Joe Cole: Newcastle fans must expect a rollercoaster

Tribal Football

·18 October 2021

Joe Cole: Newcastle fans must expect a rollercoaster

Former England midfielder Joe Cole says Newcastle United's new owners will make mistakes.

Newcastle are now set to become major players in the European transfer market.

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However, that won't necessarily come as an instant threat to United - according to pundit Joe Cole.

"These guys are business people," said Cole.

"They know what they're doing, but football is and, will always be, acquired and the amount of knowledge, that you can only get really by playing in it and being on the inside, the inner echelons of it, because it's so unique as a sport. They'll make mistakes. They'll sign players that don't work, like every club, and they'll probably lose a lot of money, but it's going to be exciting. What a rollercoaster."