Jersey launch event at pop-up store in Seoul | OneFootball

Fans still have just under two weeks to wait until FC Bayern travel to Seoul for the Audi Summer Tour 2024, but the colours of the German record champions are already present in the South Korean capital.

On Wednesday 17 July, the club opened a pop-up store in Seoul together with Over The Pitch, where the new away jersey is now available to buy. The Munich team's new look has found a home in the flagship store of the football-loving creative brand – fans can stock up on FCB products in the pop-up store until 17 August.

Opening of the pop-up store in Seoul

FC Bayern opened a pop-up store in Seoul together with Over The Pitch on Wednesday, ahead of the team’s Audi Summer Tour 2024 in South Korea between 31 July and 5 August. Check out the photos from the fashion show, get-together, special kits and performances by artists Kaogaii, Kitsyojii and Chilinhomie.

FC Bayern x Over The Pitch

In addition to an FC Bayern lifestyle collection created together with Over The Pitch, the FCB home and away shirts are also available on site and in the South Korean brand's online store, including new special back-of-shirt printing!

The set – consisting of the name and number – is inspired by the German Bauhaus style on the home jersey and by a traditional Korean architectural style, the ‘Chuma’, on the away kit. The FCB players will wear the special jerseys during the tour in South Korea.

Bauhaus and Chuma style meet: the special back-of-shirt printing for this year's Audi Summer Tour

Paulaner Meet & Greet on 2 August

The next highlights are already on the horizon. After a visit from FC Bayern mascot Berni and a legend on 1 August at 15:30 local time, club partner Paulaner will hold a meet & greet with a player at the pop-up store on 2 August at 13:00. To take part in the event, come to the store by 28 July and register there. Both events will be hosted by FCB stadium announcer Stephan Lehmann.

Address for the store in Seoul: Dongmak-ro 9-gil, Mapo-gu. Opening hours: 13:00-20:00 local time.

Find out more about the new away jersey here:

The new 2024/25 away jersey – out now!