Haaland, Messi, Ronaldo, Neymar: What is the biggest boot deal in football? | OneFootball

Erling Haaland has well and truly served the Premier League notice.

The Manchester City striker has taken a matter of weeks to turn the English top-flight his playground, netting a third consecutive hat-trick at home during the derby day clash with Manchester United.

The striker looks simply unstoppable as he continues to plunder goals for fun and drive himself towards what could be an unprecedented season.

Pep Guardiola and City’s fans will be hoping that Haaland is the final piece of the puzzle as they look to end their European hoodoo.

So as one of the hottest property in the game right now, you would think that brands and labels would be falling over themselves in a bid to get Haaland on board with their products.

Erling Haaland’s lack of boot deal

It almost beggars belief then that Haaland, the man on the lips of every football fan around, does not boast a lucrative boot deal.

The likes of Adidas, Puma and Nike are known to pay through the nose to have the most recognisable names in the game wear their gear but none have signed Haaland yet.

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Manchester United vs Chelsea, 2008 UCL Final

Gary Neville Wes Brown John O'Shea

What that does mean, though, is that at some point in the near future – if the current biggest deals are anything to by – Haaland could be in for a very big pay day indeed.

The 10 biggest football boot deals in the world

10. Mohamed Salah, £2.5 million, Adidas9. Marco Verratti, £2.5 million, Nike 8. Paul Pogba, £3 million, Adidas7. Antoine Griezmann, £3.5 million, Puma6. Gareth Bale, £4 million, Adidas

5. Mario Balotelli, £5 million, Puma

Italy’s perennial bad-boy may have fallen off the radar of late but his blockbuster ten-year deal with Puma certainly has not.

The deal was signed in 2014 at the peak of Balotelli’s popularity and will run until net year.

4. Kylian Mbappe, £14 million, Nike

Signing the most marketable figure in the game right now was always going to take a special offer.

Nike duly delivered, handing Mbappe a 10-year deal, worth around £140 million in total, that is said to be valid as long he plays in a top league.

3. Cristiano Ronaldo, £15m, Nike

Such is Ronaldo’s monstrous brand and market influence, Nike were willing to cough up for an unprecedented lifetime deal reportedly worth £780m.

2. Lionel Messi, £18 million, Adidas

Messi also enjoys a lifetime contract with his boot manufacturer, and, in following in the foot steps of Michael Jordan, has even launched his own sub-brand within the company – The Adidas Messi.

That means that the Argentine will still be money off his boots even after he’s hung them up.

1. Neymar, £23 million, Puma

When Neymar ended his relationship with Nike, there was always going a mad rush to sign him up.

Puma won out in the end thanks to an unprecedented offer that simply couldn’t be refused