Flamengo announce deal with new main sponsor

In partnership with

Coluna do Fla

·15 August 2025

Flamengo announce deal with new main sponsor

However, Flamengo has not disclosed the name of the chosen one

After a long dispute for the master sponsorship space of Flamengo, the club reported on Friday (15) that the selection process has been completed. However, the name is still treated as a mystery and will only be announced next Monday (18). Betano and Superbet are the favorites to take over the prestigious spot on the Sacred Mantle, on the belly, which was from Pixbet.

SEE THE NOTE RELEASED BY FLAMENGO

"The Clube de Regatas do Flamengo has successfully completed the selection process for its new master partner.

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The dispute was conducted within transparency standards: interested companies received in advance the minimum value expected by the club for football, Olympic sports and marketing investments in FlamengoTV, as well as the Marketing commitments between the parties.

The competition format took place through a single proposal, that is, there was no auction or second round with new values.

This model ensured fairness and transparency among participants.

We thank the interest and participation of the companies Esportes da Sorte, Sportingbet, Superbet, 7K Bet, Betano and Bet Nacional.

We inform that the new master partner of the club will be announced next Monday, 18/8/2025".

WHO ARE THE FAVORITES TO TAKE OVER THE PRESTIGIOUS SPACE ON FLAMENGO'S SHIRT?

SuperBet was about to finalize the deal, which would involve approximately R$ 200 million. However, Betano 'counter-attacked', offered a higher value and took the lead in negotiations. It is important to note that both competitors offer numbers above Pixbet, which paid R$ 125 million per season.

Journalist Rodrigo Mattos, from UOL, brought the information about Betano's favoritism. On Thursday (14) and Friday (15), the red-black squad trained without displaying brands at Ninho do Urubu in the main space of the shirt. On Wednesday (13), Mengo thanked the predecessor, displaying "Thank you, Pixbet".

WHAT DID FLAMENGO SAY TO PIXBET?

"The Clube de Regatas do Flamengo informs that today, after four years of a successful partnership, it has amicably and by mutual agreement ended the sponsorship contract with the company Pixbet. The partnership also included the licensing contract of the Flabet brand".

The contract with Pixbet was the largest sponsorship deal ever made by clubs in Brazil. Together we won several championships: Libertadores 2022, Copa do Brasil 2022 and 2024, Campeonato Carioca 2024 and 2025 and Supercopa do Brasil 2025. The Club thanks the partnership, with wishes of success for Pixbet", wrote Flamengo.

WHAT WILL THE SHIRT LOOK LIKE AGAINST INTERNACIONAL?

Since the mystery will remain until Monday (18), the tendency is for Flamengo to leave the space blank on Sunday (17). This is because, the Most Beloved faces Internacional, starting at 6:30 pm (Brasília time), for the 20th round of the Brasileirão. Thus, Coluna do Fla will cover the match.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.