Davis: Jurgen Klopp’s Controversial Red Bull Move ‘Won’t Change’ How he is Remembered at Liverpool | OneFootball

Jurgen Klopp’s Red Bull Move: A Legacy Untouched at Anfield, A Stir in Germany

Jurgen Klopp’s decision to take on the role of Global Head of Soccer at Red Bull starting January 1, 2025, has stirred mixed reactions across the footballing world. As one of the most iconic managers of the modern era, especially in the eyes of Liverpool fans, the news sent waves across both England and Germany. Some see it as a curious career move, while others find it perplexing given Klopp’s vocal stance on football’s values. But no matter how it’s viewed, this appointment won’t change how he is remembered at Anfield.

Different Perspectives on Klopp’s Move

From one angle, the move seems harmless. Klopp won’t be standing on the touchline barking orders, so Reds fans can breathe a sigh of relief. His new position at Red Bull is administrative, focusing on player development, mentoring coaches, and working behind the scenes. For many Liverpool supporters, the heart of the concern was whether he would return to coach a rival team, but Klopp’s role at Red Bull sidesteps that anxiety entirely. So, while it may feel a little strange to see the Liverpool legend working for a corporate football entity, most fans will simply wish him well.

This sentiment was echoed in Klopp’s own words:

“After almost 25 years on the sideline, I could not be more excited to get involved in a project like this. The role may have changed but my passion for football and the people who make the game what it is has not.”

Photo: IMAGO

Clearly, for Klopp, this new position is not just another job, but a new challenge to “develop, improve, and support the incredible soccer talent” within Red Bull’s network.

Klopp’s Ethos vs. Red Bull’s Image

The Red Bull organisation is often met with suspicion and scepticism, especially in Germany, where the footballing ethos is steeped in tradition. Clubs like RB Leipzig, owned by Red Bull, are frequently criticised for their corporate nature and perceived lack of football heritage. To many German fans, Red Bull’s rise feels artificial compared to the deep-rooted history of clubs like Borussia Dortmund or Schalke. This criticism has seeped into the public discourse surrounding Klopp’s decision, leading to some disappointment, especially among those who see him as a ‘man of the people’.

It’s easy to understand why some feel Klopp’s alignment with such a corporate entity clashes with his down-to-earth image. Red Bull, despite its undeniable success in football, is seen by some as the antithesis of the organic, fan-driven clubs that Klopp has represented throughout his career. This move, for many, doesn’t align with the image of a manager who once criticised modern football’s over-commercialisation. Even Red Bull’s CEO, Oliver Mintzlaff, acknowledges the significance of Klopp’s appointment, stating, “Klopp will be the strongest signing in Red Bull’s soccer history.” It’s a clear nod to how important Klopp’s influence will be to Red Bull’s football ambitions.

Photo: IMAGO

German Backlash and the Red Bull Narrative

In Germany, the news was not greeted warmly. The concept of a “football franchise,” especially one like Red Bull, is looked at with disdain. The traditional German fanbase values history, legacy, and community connection—attributes that Red Bull clubs are often accused of lacking. For many, Klopp’s decision to join a football entity with such a corporate background seems to go against everything he has stood for.

Florian Plettenberg of Sky Sports highlighted another potential wrinkle in this narrative: “Additionally, Klopp has secured an exit option allowing him to become the head coach of the Germany national team in the future.” It’s an intriguing detail. If Klopp’s heart still lies on the sidelines, it’s understandable that he would want an escape route in case the opportunity to manage his home country arises.

Klopp’s Legacy at Liverpool Remains Untouched

However, no matter how this move is viewed in Germany or elsewhere, Klopp’s Liverpool legacy is secure. He turned the club into Premier League and European champions, forever solidifying his place in Anfield history. Klopp’s passion, authenticity, and commitment to the Liverpool project have endeared him to the fans in a way that will never fade. His move to Red Bull might be met with a shrug or a sigh, but it won’t rewrite his story at Liverpool.

For many Reds, it comes down to this: he’s not coaching a rival club, and his work will be primarily off the pitch. As long as Klopp isn’t orchestrating attacks against his former club, most Liverpool fans are happy to see him pursue a new challenge, even if it’s with an organisation like Red Bull. In the end, football fans will always have differing views on Klopp’s latest move. But what remains clear is that his Anfield legacy is untouchable. And no matter where he goes next, it won’t change any memories for reds.