Cincinnati’s NWSL bid backed by bold moves could change the game for women’s soccer | OneFootball

Cincinnati is positioning itself as a game-changer in U.S. women's soccer. Its bid to host the 16th NWSL franchise is undoubtedly ambitious and strategic. Led by Jeff Berding, co-CEO of FC Cincinnati, and backed by high-profile figures like Caitlin Clark, the city has built a compelling case, leveraging top-tier infrastructure and a long-term plan that's hard to overlook.

But with the club now firmly established in Major League Soccer and a proven track record of operational success, Cincinnati is perfectly positioned to expand its sports horizons. This long-term vision could be coupled with strategic planning that distinguishes it in the race for the newest NWSL franchise.

Top-ter infrastructure as a key asset

Infrastructure is at the heart of the Cincinnati bid, with access to the $300 million TQL Stadium in addition to committing to building a dedicated Women's Team Training Center. These commitments make it a focus on developing athletes as well as create an environment of excellence and belonging.

Providing separate facilities for the women's team is the big differentiator. Berding said exclusive space promotes focus and gives players a sense of ownership. "It's their lounge, their fields. It creates a more focused environment," he said.

The Caitlin Clark effect

Undoubtedly not, among those elements which do factor into making the venture: having Caitlin Clark from the WNBA be on the co-owner role injects the needed amount of eyeballs and enthusiasm into your cause. Her addition blew away a floodgate of engagement right afterward-social evidence, basically, outta the window.

Beyond visibility, Clark brings an even deeper level: an emotional touch with the fans. Her iconic athletic career and passion for sports create a bond that transcends the game. Berding believes Clark could play a role akin to Magic Johnson — not just as an investor, but as an active ambassador for the club.

The race for the 16th franchise

But while Cincinnati has made a strong case, competition for the NWSL's 16th franchise is still fierce. Cleveland, for example, has pitched a new stadium. Denver's plans are mostly private. A lack of public detail from Denver might give Ohio cities a leg up.

Boston's struggles developing infrastructure for the league's 15th franchise add urgency for the NWSL to select a solid and feasible project. Cincinnati appears to check all the boxes by combining experience, community support, and proven infrastructure.

NWSL's potential impact on Cincinnati

Getting an NWSL franchise would be more than a sporting milestone for Cincinnati; it would be a cultural moment. The city has shown its affection for women's soccer through big crowds attending USWNT matches. Also, with Rose Lavelle being from the local area and a major star with the U.S. national team, there's a deeper emotional connection that can be appealed to and leveraged for support.

Berding is confident in Cincinnati’s readiness to embrace the team. “It takes time to build a fandom, and we’ve had the benefit of 10 years of work,” he said. This organic support, paired with world-class infrastructure, could set the stage for a strong debut for the franchise.