Chelsea confirm Infinite Athlete as club's new sponsor | OneFootball

Chelsea have officially confirmed that Infinite Athlete will be the club’s principal partner for the 2023/24 season.

The Blues began the new season without a shirt sponsor, but Infinite Athlete’s brand will now appear on the front of the men’s and women’s teams’ playing kits and training kit sleeve, starting with Chelsea Women’s FA Women’s Super League game against Tottenham Women on Sunday.

Infinite Athlete are a sport technology and data analytics company behind Match View X, which can be found in Chelsea’s official app.

Chelsea FC chief executive officer Chris Jurasek said: “From the outset, it was clear the potential Infinite Athlete has in leveraging technology to unlock competitive advantage and to enhance the fan experience.

“We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership.

“Infinite Athlete has the potential to revolutionise the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with insights and analytics that can help with player performance, health and safety.”