Celtic set to become an Adidas Elite Team upgrading from their B tier status

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The Celtic Star

·7 October 2024

Celtic set to become an Adidas Elite Team upgrading from their B tier status

Celtic set to become an Adidas Elite Team…

Celtic’s kit launch in the summer shows the quality of the Adidas kit. Photo Celtic FC

It has been widely reported that Celtic, who first began sponsorship with Adidas back in 2020 are close to agreeing an extension with the sportswear manufacturing company with the current deal ending at the end of the season.

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The lucrative new deal for the Hoops will see Celtic hold Adidas Elite status from the beginning of the 2025/2026 season.

Heat dry technology

Celtic’s kit launch in the summer shows the quality of the Adidas kit. Photo Celtic FC

Perks of the upgrade include new authentic kits with heat dry technology and the advantage of having the infamous trefoil adidas logo on the third kit.

Heavyweight sides who hold top status within the brand just now are Real Madrid, Bayern Munich, Arsenal, Juventus and Manchester United.

Branching out to other clubs who have intrinsic links with the company and have impressed with marketing include Newcastle United and Italian giants Roma. Both clubs look set to join Celtic who will move on from B Premium Tier ranking within the brand.

Biggest kit sponsorship deal ever

Celtic’s kit launch in the summer shows the quality of the Adidas kit. Photo Celtic FC

The 2020 deal struck with Adidas was the biggest kit sponsorship deal ever to be announced across Scottish sport history. The multimillion pound deal will extend for another five years and the money will most likely rise again as indeed will Celtic’s global retail reach.

Commercially, this is another huge success for the club. Off the pitch, there are not many better well run clubs in world football than Celtic. This new deal is evidence of that.

Conor Spence

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