OneFootball
Blaise Bourgeois·14 March 2018
Bundesliga approves use of virtual advertising
Bundesliga approves use of virtual advertising | OneFootball
In partnership with
Yahoo sports
The German Football League (DFL) has approved the use of virtual advertising technology in the Bundesliga following a successful programme of live testing.
The augmented reality technology leverages additional advertising space through the creation of broadcast standard virtual overlays of physical perimeter boards. This allows different brands to occupy the same space on existing boards and advertise to different markets in different parts of the world.
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The technology, produced by Supponor and Lagardère Sports, was trialled at the match between Bundesliga sides Borussia Dortmund and FC Augsburg on 26th February, with an additional world feed outside the German-speaking area broadcast live for the first time in international markets.
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