Bournemouth unveil new seaside-inspired home kit 📸

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Alex Mott·15 July 2025

Bournemouth unveil new seaside-inspired home kit 📸

Bournemouth have unveiled their new home kit for the 2025/26 season.

The Cherries are coming off the back of a historic season in the top flight, earning the most points in their history and coming close to European football.

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The south coast club will now be looking to kick on with a new kit that according to the marketing blurb, is inspired by their coastal location.

For the coast 🌊
– Tuesday, 15 July 2025

A statement on their official website reads: "The latest design reimagines the club’s iconic red and black stripes with a distinctive twist: a subtle sand-textured pattern woven into each stripe, inspired by the golden shores of Bournemouth’s coastline.

"This nod to the town’s natural beauty is paired with sharp red pinstripes and refined gold detailing."

📸 Dan Mullan - 2022 Getty Images

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Bournemouth unveil new seaside-inspired home kit 📸 | OneFootball

Bournemouth unveil new seaside-inspired home kit 📸

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