Born Winners, the slogan of the 2024 Women's AFCON

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·2 July 2025

Born Winners, the slogan of the 2024 Women's AFCON

CAF celebrates the determination of African women footballers with an inspiring slogan for the 15th edition.

Born Winners, the slogan of the 2024 Women's AFCON

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The 2024 Women's Africa Cup of Nations, set to take place in Morocco from July 5 to 26, is adopting the slogan "Born Winners." This 15th edition of the continental tournament is all about courage and resilience.

"Born Winners" literally means "Born winners." This choice reflects the will of the Confederation of African Football (CAF) and the Moroccan organizing committee to highlight the competitive spirit, African resilience, and the conquering mindset of African women.

"This slogan honors the African women who make the heart of football beat across the continent. From the alleys of Dakar to the stands of Johannesburg, from local icons to international stars, these women stand tall with courage, perseverance, and pride," reads the official CAF statement.

The slogan stands on three essential pillars: Resilience, Ambition, and Legacy. Starting Saturday, July 5, twelve African teams, divided into three groups, will embark on the quest for continental glory across stadiums throughout Morocco.

We are not waiting for the world to catch up. We are leading it forward. We are, #BornWinners. 👑 #TotalEnergiesWAFCON2024
– Tuesday, 1 July 2025

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Born Winners, the slogan of the 2024 Women's AFCON

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