Birmingham City appoint Powell as Women’s Technical Director | OneFootball

Birmingham City have appointed former England and Brighton & Hove Albion head coach Hope Powell as their Women’s Technical Director.

FAWSL Full-Time were informed of the news via an official club press release from the Blues this morning.

Powell moves into her new role with immediate effect. It has been reported that she will be responsible for the long-term growth of the women’s team. Powell has been tasked with creating a high-performance culture at St Andrew’s while she will also build a women’s leadership team and join the club’s executive leadership group.

After joining Birmingham City, Powell said “I am excited to have the opportunity to join Birmingham City at the start of the journey. Having met Tom, Matt, and Garry it was clear that the women’s team and its academy is an important pillar of the Club’s transformation.

“Birmingham were a powerhouse when the WSL was formed. I am looking forward to putting in place the building blocks so that it can compete once again at the highest levels, both in England and then across Europe.

“I look forward to engaging with the local community and getting the players into schools and the local clubs. Young girls are looking for positive role models. Women footballers from Birmingham City can and will play that role in the local area and beyond.”

Birmingham City hope to again push for promotion back to the Barclays Women’s Super League this season. The club are set to begin their second season in the Barclays Women’s Championship.