Bayern Munich looking for new sponsor after deciding against renewing Qatar Airways deal | OneFootball

Bayern Munich looking for new sponsor after deciding against renewing Qatar Airways deal | OneFootball

Icon: Football Today

Football Today

·28 June 2023

Bayern Munich looking for new sponsor after deciding against renewing Qatar Airways deal

Article image:Bayern Munich looking for new sponsor after deciding against renewing Qatar Airways deal

Bayern Munich and Qatar Airways have decided to part ways, ending their five-year partnership by mutual agreement.

Chairman of the Board of Bayern Munich Jan-Christian Dreesen said (via the club’s official website): “FC Bayern and Qatar Airways have worked together successfully and learned from each other.


OneFootball Videos


“I would like to thank Akbar Al Baker, CEO of Qatar Airways, for this. We wish all employees of Qatar Airways all the best for the future.”

Group CEO Qatar Airways Akbar Al Baker added: “Qatar Airways and FC Bayern Munich have had a fruitful partnership of years.

“FC Bayern is a great football club whose games we have followed with joy and passion. We wish the team all the best for the future.”

The Bundesliga giants and the airline joined forces in a platinum-level partnership, with the Qatar Airways logo proudly displayed on the sleeve of Bayern’s shirts.

While the collaboration brought success and recognition to both parties, it was not without controversy.

A vocal section of the club’s supporters had been critical of the agreement, accusing Bayern of ‘sportswashing’ Qatar’s human rights record.

Banners bearing messages of opposition were regularly displayed during matches, highlighting the contentious nature of the partnership.

Despite this, Bayern and Qatar Airways successfully worked together to achieve their shared goals during their time as partners.

The German club experienced remarkable triumphs, including lifting the Champions League trophy, while Qatar Airways earned the esteemed title of ‘Best Airline in the World’.

With the current contract set to expire at the end of the month, the Bavarian club now embarks on a quest to find a new sponsor.

They will undoubtedly be searching for a partner who aligns with its values of excellence, inclusivity, and the ability to bring people together through the beautiful game of football.

View publisher imprint