SportsEye
·13 July 2025
Bayern leave Bundesliga rivals in the dust with record TV windfall

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·13 July 2025
Bayern Munich have once again set the standard for Bundesliga clubs when it comes to television revenue, topping the latest distribution table with earnings exceeding €83.4 million for the 2025/26 season, according to a report from Kicker cited by Bavarian Football Works.
This significant figure puts the Bavarians well ahead of their domestic rivals, with Borussia Dortmund, Bayer Leverkusen, Eintracht Frankfurt, and RB Leipzig rounding out the top five. The next tier—comprising six through ten—included SC Freiburg, Union Berlin, VfB Stuttgart, Mainz 05, and Hoffenheim.
Bayern’s commanding share of TV revenue underscores the club’s enduring pull for broadcasters and commercial partners, which translates into critical financial ballast as they seek to compete both domestically and in Europe. For the Bundesliga at large, however, the figures reinforce ongoing concerns regarding the league’s television rights agreements, with some in German football circles arguing that the Bundesliga must pursue more competitive broadcast deals to catch up with other top European leagues.
The distribution model, based on sporting achievement, historical success, and marketability, continues to favour clubs like Bayern, who have combined consistent domestic titles with regular Champions League appearances. Their latest windfall is set to further underpin transfer activity, squad investment, and infrastructure projects—vital advantages as rivals attempt to close the gap.
Meanwhile, Bayern face internal challenges off the pitch. News broke recently of Jamal Musiala's lengthy injury absence, which adds pressure to manager Vincent Kompany and sporting director Max Eberl as they reconsider attacking options in the transfer market. The left wing remains Bayern’s top priority, with central defence close behind, but the size of the TV revenue pool could provide extra flexibility as the club navigates a difficult summer window.
For now, Bayern’s domestic broadcast supremacy both reflects and reinforces their position atop German football’s financial hierarchy. The question for the league is to what extent this gap will persist—or perhaps even widen—without more ambitious media rights negotiations.
Photo by Kevin C Cox/Getty Images
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