Arsenal consider ending ‘Visit Rwanda’ partnership | OneFootball

Arsenal are considering ending their ‘Visit Rwanda’ sleeve sponsor partnership, reportedly exploring a more lucrative alternative for the coming seasons.

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Isaan Khan reports for the Daily Mail that Arsenal are considering not renewing their current sleeve sponsorship deal with Visit Rwanda, which expires at the end of the 2024/25 campaign.

Arsenal have had the same sleeve sponsor since 2018, initially signing on for three seasons. They then extended that partnership in 2021 until 2025.

At the time, a £10m-a-year sleeve deal was a lot of money, but the Daily Mail report suggests Arsenal could double it with the right new sponsor.

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The team are now Champions League regulars again, and competing for Premier League titles (albeit without winning one). They’re clearly a lot more marketable than in 2018.

Arsenal, for their part, wouldn’t comment on the association with Visit Rwanda when approached for comment by the Mail.

But the report highlights a letter from the government of DR Congo to Arsenal’s owners, asking the Kroenkes to end the “blood-stained sponsorship deal” after an invasion of DRC territory involving Rwanda-backed rebels M23.

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With the political backlash and more money to be made elsewhere, it doesn’t look like a hard decision for Arsenal to make. But it’s evidently not one that they’ve finalised just yet.