Arsenal appoint new chief commercial officer to replace Peter Silverstone | OneFootball

Arsenal have appointed Juliet Slot as chief commercial officer which will see her take charge of marketing and other areas of the ‘business’.

LONDON, ENGLAND – APRIL 11: Juliet Slot makes a speech during the 2019 Royal Ascot Millinery Collective Launch at Fenwick Of Bond Street on April 11, 2019 in London, England. (Photo by Joe Maher/Getty Images for Ascot Racecourse)

Juliet Slot will arrive in her position to replace Peter Silverstone who will be leaving Arsenal at the end of January in order to ‘pursue other opportunities’.

“Arsenal is a club which I have long admired and I’m absolutely delighted to have the opportunity to join the executive team and to lead a brilliant group of commercial colleagues,” she said.

“The Arsenal name is recognised around the world as being unique both on and off the pitch, with a hugely loyal and engaged global following. I am excited to find new ways to bring existing fans closer to the club and to grow our support across the world for both our men’s and women’s teams. I am also looking forward to working together with our fantastic suite of partners in meeting our mutual objectives. I am thrilled to have this opportunity. My goal is to bring fans closer to the club wherever they are and help us grow.”

Venkatesham added: “I’m delighted to welcome Juliet to the team. She brings immense experience and expertise and will be an important part of our executive team as we look to take the club forward. I would like to thank Peter for his positive contribution to the club and wish him every future success.”

Slot has worked as chief commercial officer at Ascot Racecourse, MD of Pitch Media, managing director of Haymarket Network, sales and marketing manager at Fulham, held a position with Adidas and also worked on the London 2021 Olympic bid.

In her role at Ascot, Slot was credited with “moving away from a conventional sponsorship model at Ascot to one based on partnerships, as well as introducing more sophisticated digital marketing,” according to the Racing Post.

“Slot also played a broader role in promoting horseracing as a member of the Great British Racing board.”

Speaking about leaving Ascot, Slot said, “I’ve loved every minute of my time at Ascot and I’m proud of what we have achieved. It has been an honour to be part of such a prestigious brand.”

Slot is currently a non-executive director at the British Olympic Association