Announcement imminent – Celtic and Adidas extend deal

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The Celtic Star

·31 October 2024

Announcement imminent – Celtic and Adidas extend deal

Celtic and Adidas have reportedly agreed to extend their record breaking deal…

Celtic’s kit launch in the summer shows the quality of the Adidas kit. Photo Celtic FC

The Scottish Champions and the German kit manufacturers have reportedly been in talks over an extension to the record agreement. However, Footyheadlines are reporting that a deal has been struck.

OneFootball Videos

The outlet, which specialises in updates regarding football kits and equipment, is reporting that an official update is imminent that will confirm Celtic as one of Adidas’ elite clubs.

Adidas operate an ‘Elite’ level of clubs

Adidas operate an ‘Elite’ level of clubs that they supply, often bringing out specialised ranges, historic collaborations and anniversary kits. There is evidence of the club testing the market with release along these lines and the market research appears to be that there is an appetite for it with Celtic.

Celtic’s kit launch in the summer shows the quality of the Adidas kit. Photo Celtic FC

Celtic Supporters have done their bit

Adidas and Celtic have successfully boasted record sales as the Celtic support have supported the team in the superstore as well as in the stands. Now, the agreement will see Celtic take their place at the top table of European football alongside giants like Manchester United, Real Madrid and Liverpool.

It will be interesting to see the length and the figure involved as Celtic continue to make shrewd commercial moves. The figures across the city have only highlighted the gulf in operating between the clubs.

🎙️ A brilliant recording today with @Boola_vogue ahead of the release of ‘Celtic In The Thirties’ An incredible era in Celtic history featuring Jimmy McGrory, Willie Maley, Johnny Thompson and many more
– Thursday, 31 October 2024