An act of love. The new 2024/25 shirt | OneFootball

In the last home match of the season against Juventus, Bologna FC 1909 will wear the new Home kit for the 2024/25 season, made by the club’s historic technical sponsor, Macron. The kit will be on show at the most prestigious stadiums in Europe next season.

Bologna FC 1909’s new Home Kit has been presented through a photoshoot carried out at the Teatro Comunale in Bologna, with a campaign entitled “Love Act – Atto d’Amore” to underline the fantastic journey taken by the team together with an increasingly passionate fanbase. It’s a kit that combines tradition with technical and stylistic innovation. For the first time ever, Bologna have opted for the Eco Exalock jacquard material, characterised by a fine all-over weave, and a different look and feel compared to traditional sports fabrics; it is a choice that combines functionality, elegance of details, and references the club’s identity and history. The new kit also confirms the shared commitment between the club and the technical sponsor on environmental and sustainability issues, as it is entirely made from Eco Fabric materials, 100% recycled plastic.

The new 2024/25 Home Kit comes with the traditional four red and blue vertical stripes embellished with the weave of the jacquard fabric, and with a crew neck and knitted sleeve edges. The back neck is personalised with club colours, on which the two numbers 1925-2025 are shown in gold and, in the middle, the Scudetto trophy and the number 100 to celebrate the hundredth anniversary of Bologna’s first Scudetto title won in the 1924/25 season. The back neck is completed with the Macron logo and the writing ‘Designed in Bologna’, which certifies how each garment is conceived, designed and developed in the Macron Campus in Valsamoggia, a few minutes from the Emilian capital and the Niccolò Galli Technical Centre in Casteldebole. On the chest, in silicone print, the Bologna FC 1909 logo on the left and the Macron Hero on the right.

On the back appears the writing “WE ARE ONE”, the club’s identifying claim. The shirt features yellow details, the colour used in Bologna’s last participation in the UEFA Cup. On the rear bottom there is an internal elastic tape in which the two years, 1925-2025, are reproduced in red and interspersed with the Scudetto trophy in a repeated form.

Completing the new kit are white shorts with elegant red and blue details on the sides and thigh hem. Finally, the socks are navy blue with two red horizontal lines on the calf and on the front BOLOGNA is written.

The new 2024/25 Home kits are Slim Fit and are made entirely of Eco Fabric materials, specifically Eco Exalock, with the presence of an Eco Micromesh panel on the back, which makes the garment lighter and more breathable. The new Bologna FC 1909 shirt is available for purchase on online stores, bolognafcstore.com and macron.com, in Bologna FC 1909 Official Stores, in the Macron Sports Hub in via Stalingrado and in the Macron Stores in Galleria Cavour, Gran Reno, the airport and Rastignano.