OneFootball
OneFootball·12 June 2023
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OneFootball·12 June 2023
Fashion and football haven’t always mixed but in the modern game, it’s difficult to see one without the other.
But what were the best collaborations between clubs and designer brands this season? Here are our top five ..
5) AFC Ajax x Daily Paper
Ajax have been releasing hit after hit when it comes to jerseys, so partnering up with Amsterdam-based label Daily Paper for the 2022/23 season just made sense.
They helped to create a pre-match tracksuit top and two jerseys, one of which (red and green third strip) has been a favourite for football culture and festival wear.
Kappa are already an iconic brand in the retro kit game, but their partnership with AS Monaco and Drôle de Monsieur in October 2022 took things up a level.
They paired up to produce two matchday jerseys – one white and another yellow – in addition to a pre-match tracksuit that we would take out a mortgage for.
In August 2022, Real Madrid signed an agreement with Italian brand Zegna who officially became the club’s Official Luxury Travelwear partner.
The men’s, women’s football and basketball squads have all been kitted out in modern, quality garments ahead of their games away from the Santiago Bernabéu.
In May 2023, adidas collaborated with Prada to create a limited-edition football boot collection that brought style and class to the grass.
All three boots were designed with a leather upper, paying homage to shoes of adidas’ past and Prada’s application of the finest materials.
In October 2022′, Off-White were announced as AC Milan’s official “Style and Culture Curator” in October and this partnership was only ever going one way.
We’ve seen pre-match suits, more casual wear, but this bomber jacket that was worn ahead of their Champions League clash against Chelsea is absolutely elite.