Why Juventus have no sponsor on new 2024-25 home kit | OneFootball

Juventus unveiled their new home strip for the 2024-25 season on Tuesday morning, but there is currently no sponsor on the front of the shirts as the club are still looking for a company to partner with.

Juventus still looking for new shirt sponsor

The Bianconeri had previously been sponsored by Jeep, which is a subsidiary of Stellantis, which in turn is owned by holding company Exor, who also also have a controlling stake in Juventus.

Juventus’ agreement with Jeep came to an end at the end of the 2023-24 season, after a 12-year partnership that came to an end in 2012.

At the time of Juve’s last agreement with Jeep, which dates back to 2018, they had agreed a €45m-per-year fee.

However, both The Old Lady and Serie A are now considered to be slightly less commercially attractive than they were six years ago, and so Juventus are currently holding out for a €25m-per-season agreement with a new partner, according to Milanofinanza.it.

For reference, Inter earn around €30m per season from their front-of-shirt sponsor, while Milan also earn around €25m.

Juve are also still looking for a sleeve sponsor for the 2024-25 season, while the sponsor on the back of the kits will be Japanese video game developers Cygames.