São Paulo unveil new sponsor and debut unique kit feature | OneFootball

São Paulo announced this Friday another off-field reinforcement: the arrival of the Cartão de TODOS Sonhos logo on the tricolor uniform, worth R$ 18 million. The debut took place in the match against Atlético Nacional, during the Libertadores qualification, when many fans noticed the word “Sonhos” (“Dreams”) printed just below the main sponsor’s logo, which sparked curiosity on social media.

The agreement, valid until December 2026, marks the first time in the club’s history that the front bar of the shirt is being commercialized. This unprecedented space will be occupied by Cartão de TODOS Sonhos, a product of Cartão de TODOS.

“Having Cartão de TODOS Sonhos displayed on our shirt is a great source of satisfaction. In addition to being a reference in the discount card market, the company reinforces principles that São Paulo FC values, offering the public discounts in areas such as health, education, leisure, entertainment, and essential items,” emphasized Eduardo Toni, Tricolor’s Executive Marketing Director.

The launch was also celebrated by representatives of the brand. For Tales Vilar, Global Vice President of Grupo Cartão de TODOS, entering the football world strengthens their connection with the public: “It is a huge achievement to be present on the uniform of a major Brazilian club. This expands and multiplies the brand’s reach to a very significant segment. Supporting sports is totally aligned with the main values of our product, such as health, leisure, and education.”

In addition to the logo on the uniform, the partnership includes activations on the club’s official social media, appearances on the big screen and advertising boards at MorumBIS, as well as a presence in training centers, the press room, and communications with club members and supporters.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.