Newcastle United and Sam Fender unveil unique matchworn shirt collaboration | OneFootball

The shirts worn by the Magpies' first team players will feature a bespoke design on the reverse promoting the singer's highly anticipated third album, 'People Watching', which will be released in February 2025.

Following Wednesday's match, a limited number of the team's shirts will be signed before being auctioned to raise money for the club's official charity, Newcastle United Foundation.

A boyhood Newcastle United fan, North Shields-born Sam has become a North East icon and is set to return to St. James' Park for three sold-out tour dates next summer - just two years after thrilling capacity crowds at the stadium with two sensational shows.

Commenting on the exclusive collaboration shirts, Newcastle United's Chief Commercial Officer, Peter Silverstone, said: "Newcastle United and Sam Fender have become symbols of pride for the region and play to global audiences. It's a great match, and it's another opportunity to connect with Sam in a creative way which will excite our supporters and benefit the community.

"The anticipation for Sam's concerts at St. James' Park continues to build and not only does this allow us to promote his latest album, it gives us another opportunity to offer supporters a piece of Newcastle United history with the auction donations going to support the incredible work that Newcastle United Foundation continues to do across the region."

Fans can bid on the match worn shirts via Newcastle United Foundation with more information to follow soon.

Sam Fender's People Watching tour is set to sell out at St. James' Park with over 150,000 fans attending over three nights of shows. A limited number of hospitality packages remain for shows on Thursday 12th June and Sunday 15th June. Packages can be purchased here.

As anticipation builds for the concerts in June, the club and Sam Fender are set to release a retail collaboration in early 2025, coinciding with the release of the musician's third album ‘People Watching’ which is available to pre-order now in advance of release on 21st February.