Inside Liverpool’s £600m Adidas Kit Deal Ahead of 2025-26 Season | OneFootball

Liverpool’s Adidas Kit for 2025-26: A New Era Rooted in Legacy

Liverpool’s 2025-26 kit release marks the return of a classic partnership with Adidas, a move welcomed by supporters who remember the iconic shirts worn during some of the club’s most memorable years. The new designs deliver a strong sense of nostalgia, with modern touches that reflect where the club is heading under Arne Slot.

With a ten-year deal now in place, Adidas will provide not only fresh visual identity but also serious financial backing. This agreement is set to bring in more than £60 million annually, supporting Liverpool’s long-term vision on and off the pitch.

Design evokes memories and ambition

The home kit features a bold, clean red base with white detailing, echoing the era of Gerrard and Torres. Subtle updates, such as shielded trim and a minimalist Liver Bird, provide a sense of evolution while respecting heritage. The away strip keeps things sharp with a white canvas, refined with red and black details that are stylish yet understated.

This season’s design choices show care and respect for Liverpool’s roots, while also appealing to a wider, younger fanbase. Adidas have created kits that connect emotionally and visually.

Strengthening beyond the shirt

Liverpool are backing their Premier League-winning manager Arne Slot in the transfer market. Over £260 million has been spent this summer on top talents including Giorgi Mamardashvili, Jeremie Frimpong, Milos Kerkez, Florian Wirtz and Hugo Ekitike. These new arrivals bring depth and energy to an already competitive squad.

Combined with the Adidas deal, this level of investment reflects a club with a clear plan. Liverpool are pushing forward, on every front.

Momentum fuels excitement

From the streets of Merseyside to international fanbases, Liverpool’s 2025-26 kits are more than a design refresh. They are a clear message: the club is proud of its past and ready to shape the future. With identity, investment and on-pitch talent all aligned, Liverpool’s next chapter looks powerful and purposeful.

This is an abridged version; the full article is available on our ‘It Was Always… Liverpool’ Substack page: