FC Porto sign new five-year deal with Legends/ASM Global | OneFootball

FC Porto has signed a five-year contract with Legends/ASM Global, the world leader in live premium events and experiences. The agreement represents a significant expansion of the relationship between the club and Legends, which becomes the official catering service provider at Estádio do Dragão. According to the statement released on Thursday afternoon, this is the first agreement of its kind at a stadium level in Portugal.

The new contract grants Legends/ASM Global the management of all the club's food and beverage operations, including general access areas and premium hospitality spaces, where a renewed culinary offering will be implemented, based on innovation, excellence, and local authenticity, with high-quality standards for the service of FC Porto fans and visitors. The partnership covers both matchday initiatives and non-matchday events, as well as the training and development of on-site teams.

This growing strategic partnership will be a central element in the club's ambition to transform all aspects of the experience at Estádio do Dragão, reinforcing the venue's reputation as one of the most modern and cutting-edge in Europe.

The agreement also strengthens the company's commitment to growth and investment throughout the Iberian Peninsula. FC Porto is the first club in Portugal to establish a stadium-level partnership with Legends/ASM Global for catering services.

“We are extremely proud to expand our relationship with FC Porto through this new agreement. The partnership not only reflects our shared commitment to innovation and excellence but also signals an important strategic step for our business in Portugal and across the Iberian Peninsula. Having worked closely with the club on future vision, as well as on catering and hospitality, this new chapter will allow us to realize these ambitions and take the experience at Estádio do Dragão to new heights,” said Chris Bray, global president of Legends/ASM for Europe.

“Together with our associates and business partners, we are committed to developing and continuing to grow the club. Strategically, the modernization of infrastructure—both in terms of spaces and services—is a key element of our entire plan. The journey of those who visit us should be remarkable, from the moment they enter to the moment they leave any FC Porto facility. For this, in addition to our excellent internal teams, it is essential to have the right partners. Legends is the partner that brings international-level experience and knowledge, allowing us to position ourselves at the top of the global experience,” revealed João Borges, vice-president of FC Porto.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.