Engelbert Strauss becomes strategic partner | OneFootball

Eintracht Frankfurt have acquired world-renowned workwear manufacturer Engelbert Strauss from Biebergemünd as the club’s workwear partner until the end of the 2024/25 season.

Eintracht Frankfurt have acquired world-renowned workwear manufacturer Engelbert Strauss as the club’s workwear partner until the end of the 2024/25 season. The Biebergemünd-based company also becomes a strategic partner. Part of the cooperation is a limited collection, which will be unveiled later this year. The Frankfurt club and the company rooted in Hesse are hugely popular beyond the region and known around the world. As part of the cooperation, the company wants to create added value for Eintracht fans by launching an independent limited collection made in the Strauss CI Factory. This will feature both the Engelbert Strauss logo, which stands for high product quality, and the Eintracht eagle. Further exciting projects are set to follow.

“As a flagship Hessian company, Engelbert Strauss has written a great success story worldwide and is considered the market leader in the workwear sector – but it’s so much more than that,” said Axel Hellmann, CEO of Eintracht Frankfurt Fußball AG. “We are convinced that our partnership with Strauss will have very positive effects for both sides in the long term, and that we will work together well and trustfully.”

“Eintracht are an absolute cult club and have been thrilling Europe for years,” added Henning Strauss, brand manager and CEO of Engelbert Strauss. “This partnership underlines our commitment to sport and shows an attachment to the region and its people. The cooperation with Eintracht is therefore something close to our heart.”