DEWALT becomes Official Partner of Borussia Dortmund | OneFootball

This multi-year agreement includes extensive sponsorship rights and activation opportunities, aiming to further strengthen brand awareness and showcase the shared values of both partners. As part of the partnership, DEWALT will be featured across various advertising spaces during BVB’s home matches at SIGNAL IDUNA PARK. The collaboration also includes a wide range of digital and communication rights to foster direct engagement with fans and customers. Hospitality services and the opportunity to utilize the club’s environment for DEWALT’s own events and campaigns are also key components of the agreement.

“We’re thrilled about our partnership with DEWALT,” says Carsten Cramer, Managing Director of Borussia Dortmund. “DEWALT is a globally renowned brand in the professional tools sector, representing top-tier quality and innovation. Together, we aim to harness these strengths to bring exciting projects to life and inspire both our fans and partners.”

“Borussia Dortmund has always stood for lived tradition and decades of experience, embodied by professionals who deliver top performance every day with passion, strength, and perseverance. This mindset of hard work and unwavering commitment is deeply rooted in DEWALT’s DNA as well,” says Jürgen Titz, Managing Director of Stanley Black & Decker Germany GmbH.

"We are delighted to become a partner of such an iconic club which embodies and reflects the values of the DEWALT brand, not least in the team colours and the famous yellow wall, but also in performing at the highest level in tough environments," adds David Osbourne, Vice President Commercial Excellence EMEA-ANZ.

Over the coming months, Borussia Dortmund and DEWALT will launch a series of engaging initiatives to bring the partnership to life.