Corinthians’ bold Instagram move leaves fans guessing... | OneFootball

Corinthians has introduced a new digital product on its official Instagram profile, strengthening the club’s ongoing partnership with Meta. The launch represents another step in Corinthians’ efforts to expand their brand presence across digital platforms and explore new avenues for engaging with their supporters.

While specific details about the features or content of the digital product were not provided, the club highlighted its exclusivity to the official Instagram account, suggesting an experience tailored for online followers. This move underlines a broader trend within Brazilian football, where leading clubs seek to enhance fan interaction and drive revenue streams through bespoke digital offerings on major social media networks.

The move comes at a time when Corinthians’ leadership, under President Augusto Melo, is prioritizing modernization not only on the pitch but across all aspects of the club’s operations. Recent months have seen a renewed focus on business innovation, smarter marketing initiatives, and a push for greater financial discipline—even as high-profile signings like Memphis Depay have drawn attention to the football side.

For supporters, the club’s digital push is designed to deliver unique value and strengthen the emotional connection with Corinthians. By collaborating closely with tech giants like Meta, the club is betting on platforms like Instagram as key spaces to foster its growing online community.

The launch reflects Corinthians’ broader ambitions to compete off the field as vigorously as they do in Série A, with digital transformation now forming a central pillar of the club’s strategy. The club’s immediate communications have not offered information on whether similar products will appear on other platforms or the potential timeline for additional digital releases.

Source: corinthians.com.br