Brentford extend partnership with PensionBee | OneFootball

Brentford has extended its partnership with PensionBee.

The agreement will see the club and its official pensions partner continue to work together into a fifth year.

PensionBee first signed a partnership with Brentford in 2021 ahead of the club’s inaugural Premier League season.

As part of the extension, PensionBee will become the sleeve sponsor for matchday kits worn by Brentford’s women and academy teams for the 2025/26 season.

PensionBee will retain rights to in-stadium advertising and content creation with the club's men’s and women’s teams.

The partnership will continue to create unique opportunities for fans, building on the success of PensionBee’s matchday activations at Gtech Community Stadium and rewards such as training ground tours at the Robert Rowan Performance Centre.

Brentford commercial director Fran Jones said: “PensionBee have been a fantastic partner for us throughout our time in the Premier League. I’m delighted we can now extend our partnership into the 2025/26 season and that this extension sees them continue to play an active role in supporting our women’s teams.

“PensionBee are a business and a brand that continues to innovate and grow and we look forward to supporting them further during the coming season.”

Jasper Martens, Group CMO at PensionBee, added: “Since the start of our partnership in 2021, both PensionBee and Brentford have gone from strength to strength. We’re therefore thrilled to continue our support of the club’s men’s, women’s and academy teams, and are particularly proud to be sponsoring the sleeves of the women’s and academy kits in the season ahead.

“Brentford’s commitment to inclusivity and community echoes our own values, and we look forward to building on our shared ambitions to drive positive change on and off the pitch.”